Real outcomes. Named brands. Verified numbers.
Every number on this page came from senior marketing leadership across retail, aviation and telecoms. Specific, attributable, and backed by the full case study below.
Liffey Valley Shopping Centre
Ten-year brand transformation
Liffey Valley was a functional out-of-town shopping centre with strong footfall but no emotional connection, no premium positioning, and an audience profile that did not match its potential. The brief was to reposition it as a lifestyle destination and attract a higher-spending audience without losing the existing customer base.
- Full brand repositioning: new identity, messaging and visual language
- Vision: Liffey Valley — the complete lifestyle destination
- Secured Ireland's first concept Zara store at 35,190 sq ft
- Built influencer pop-up programme for emerging Irish brands
- Hines European ESG Award and BREEAM Outstanding rating
- Life Sessions event series: 626K reach, 1.38M impressions
- Social reach ranked first in Dublin ahead of Dundrum and Blanchardstown
Stobart Air and Aer Lingus Regional
Corporate brand development
Aer Arann was a well-established Irish regional airline that had outgrown its brand. A commercial arrangement with Aer Lingus required a full corporate rebrand to operate as Aer Lingus Regional. One of the most significant aviation rebrands in Irish airline history, executed while managing 1.4 million annual passengers without service disruption.
- New brand identity, visual language and communications system
- Full marketing strategy across all customer touchpoints
- Dual-brand management: Aer Lingus Regional and Stobart Air simultaneously
- Revenue, acquisition and retention strategy across both brands
- Key relationships with airports, tourist boards and government bodies
- UK and Ireland marketing strategy for Aer Lingus Transatlantic launch
eMobile
Brand from zero to national launch
eircom needed a brand new consumer mobile brand to capture the mainstream Irish market that Meteor had left underserved. This was not a rebrand. It was full brand creation, retail concept development, and a national market launch executed while Meteor continued operating independently.
- Full brand identity: positioning, visual language, messaging and consumer proposition
- Retail concept design and fit-out across five national locations
- 12-week fully integrated ATL/BTL launch campaign
- 50 new retail jobs created with training and brand standards
- Distribution through Carphone Warehouse, Xtra-Vision and Dixon Store Group
- Dual-brand management alongside Meteor with distinct positioning
Seen enough to want to talk?
A 30-minute conversation. No pitch, no obligation. An honest look at whether there is a fit and what the first step would be.