.skip-link {
  position: absolute;
  top: -100%;
  left: 0;
  background: var(--rose);
  color: var(--white);
  padding: 0.5rem 1rem;
  font-size: var(--t-small);
  font-weight: 700;
  z-index: 999;
  transition: top 0.2s;
}
.skip-link:focus { top: 0; }
/* ============================================================
   SM MARKETING — Shared Stylesheet
   Brand palette: Charcoal #2C2C2C | Rose Gold #C9A882
   Ivory #F5EFE6 | Linen #EDE3D5 | Deep Linen #E2D5C3
============================================================ */

/* TOKENS */
:root {
  --charcoal:  #2C2C2C;
  --ivory:     #F5EFE6;
  --rose:      #C9A882;
  --linen:     #EDE3D5;
  --linen-dk:  #E2D5C3;
  --border:    #D5C8B8;
  --taupe:     #9A8878;
  --white:     #FFFFFF;

  /* Type scale — 5 sizes only */
  --t-display: clamp(2.4rem, 4.5vw, 4rem);
  --t-h1:      clamp(1.8rem, 3vw, 2.8rem);
  --t-h2:      clamp(1.3rem, 2vw, 1.9rem);
  --t-body:    1.05rem;
  --t-small:   0.95rem;
  --t-label:   0.78rem;

  /* Fonts */
  --serif: 'EB Garamond','Palatino Linotype',Palatino,'Book Antiqua',Georgia,serif;
  --sans:  'Nunito Sans','Century Gothic',Montserrat,sans-serif;

  /* Radii */
  --r-sm:   8px;
  --r-md:  16px;
  --r-lg:  24px;
  --r-xl:  32px;
  --r-pill: 999px;

  /* Layout */
  --max-w: 1140px;
  --nav-h: 100px;
}

/* RESET */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--ivory);
  color: var(--charcoal);
  font-family: var(--sans);
  font-size: var(--t-body);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; }
a   { color: inherit; text-decoration: none; }

/* UTILITIES */
.container {
  width: 100%;
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 2rem;
}
.eyebrow {
  display: inline-block;
  font-family: var(--sans);
  font-size: var(--t-label);
  font-weight: 800;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--rose);
  margin-bottom: 0.75rem;
}
.divider {
  width: 40px;
  height: 2px;
  background: var(--rose);
  margin: 0.5rem 0 1.25rem;
}
.section-title {
  font-family: var(--serif);
  font-size: var(--t-h1);
  font-weight: 500;
  color: var(--charcoal);
  line-height: 1.2;
}
.section-title--light { color: var(--white); }

/* BUTTONS */
.btn-primary {
  display: inline-block;
  background: var(--rose);
  color: var(--white);
  font-family: var(--sans);
  font-size: var(--t-label);
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 0.9rem 2.2rem;
  border-radius: var(--r-pill);
  transition: background 0.2s, transform 0.15s;
}
.btn-primary:hover { background: var(--charcoal); transform: translateY(-1px); }

.btn-ghost {
  display: inline-block;
  font-size: var(--t-small);
  font-weight: 700;
  color: var(--white);
  border-bottom: 1px solid rgba(255,255,255,0.4);
  padding-bottom: 2px;
  transition: border-color 0.2s, opacity 0.2s;
}
.btn-ghost:hover { border-color: var(--rose); opacity: 0.85; }

.btn-ghost-dark {
  display: inline-block;
  font-size: var(--t-small);
  font-weight: 700;
  color: var(--charcoal);
  border-bottom: 1px solid rgba(44,44,44,0.35);
  padding-bottom: 2px;
  transition: color 0.2s, border-color 0.2s;
}
.btn-ghost-dark:hover { color: var(--rose); border-color: var(--rose); }

/* ============================================================
   NAV
============================================================ */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 300;
  background: rgba(245,239,230,0.96);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: var(--nav-h);
}
.nav__logo img {
  height: 96px;
  width: auto;
  display: block;
}
.nav__links {
  display: flex;
  align-items: center;
  gap: 2.5rem;
  list-style: none;
}
.nav__links a {
  font-size: var(--t-label);
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--charcoal);
  transition: color 0.2s;
}
.nav__links a:hover { color: var(--rose); }
.nav__links .nav-cta {
  background: var(--charcoal);
  color: var(--white);
  padding: 0.65rem 1.5rem;
  border-radius: var(--r-pill);
  transition: background 0.2s;
}
.nav__links .nav-cta:hover { background: var(--rose); }

/* Mobile hamburger */
.nav__hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
}
.nav__hamburger span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--charcoal);
  border-radius: 2px;
  transition: transform 0.25s, opacity 0.25s;
}
.nav__hamburger.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav__hamburger.open span:nth-child(2) { opacity: 0; }
.nav__hamburger.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.nav__mobile {
  display: none;
  position: fixed;
  top: var(--nav-h);
  left: 0; right: 0;
  background: var(--ivory);
  border-bottom: 1px solid var(--border);
  padding: 1.5rem 2rem 2rem;
  z-index: 299;
}
.nav__mobile.open { display: block; }
.nav__mobile ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  margin-bottom: 1.5rem;
}
.nav__mobile ul a {
  font-size: var(--t-body);
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--charcoal);
}

/* ============================================================
   HERO
============================================================ */
.hero {
  background: var(--charcoal);
  padding-top: calc(var(--nav-h) + 4rem);
  padding-bottom: 0;
  overflow: hidden;
  margin-bottom: -2px;
}
.hero__inner {
  display: grid;
  grid-template-columns: 1fr 345px;
  gap: 4rem;
  align-items: center;
}
.hero__content { padding-bottom: 4rem; }

.hero__headline {
  font-family: var(--serif);
  font-size: var(--t-display);
  font-weight: 500;
  line-height: 1.1;
  color: var(--white);
  margin-bottom: 1.25rem;
}
.hero__headline em { font-style: italic; color: var(--rose); }

.hero__body {
  font-size: var(--t-body);
  line-height: 1.75;
  color: rgba(255,255,255,0.75);
  max-width: 500px;
  margin-bottom: 2.25rem;
}

.hero__actions {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
  margin-bottom: 3rem;
}

.hero__photo-wrap {
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 3rem 0;
}
.hero__photo-frame {
  width: 345px;
  border-radius: var(--r-xl);
  overflow: hidden;
  box-shadow: 0 16px 48px rgba(0,0,0,0.3);
  line-height: 0;
  font-size: 0;
  flex-shrink: 0;
}
.hero__photo {
  width: 345px;
  height: auto;
  object-fit: cover;
  object-position: top center;
  display: block;
  filter: grayscale(15%);
  border-radius: 0;
  image-rendering: -webkit-optimize-contrast;
}

/* ============================================================
   CREDENTIAL STRIP
============================================================ */
.cred-strip { background: var(--rose); padding: 0.85rem 0; }
.cred-strip__inner {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0;
}
.cred-item {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-size: var(--t-label);
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--white);
  padding: 0.3rem 1.25rem;
  border-right: 1px solid rgba(255,255,255,0.3);
  white-space: nowrap;
}
.cred-item:last-child { border-right: none; }
.cred-item__dot {
  width: 4px; height: 4px;
  border-radius: 50%;
  background: var(--white);
  opacity: 0.5;
  flex-shrink: 0;
}

/* ============================================================
   POSITIONING STATEMENT
============================================================ */
.positioning {
  background: var(--ivory);
  padding: 5rem 0;
}
.positioning__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: start;
}
.positioning__quote {
  font-family: var(--serif);
  font-size: var(--t-h2);
  font-weight: 400;
  font-style: italic;
  color: var(--charcoal);
  line-height: 1.45;
  padding-left: 1.5rem;
  border-left: 3px solid var(--rose);
}
.positioning__body p {
  font-size: var(--t-body);
  line-height: 1.75;
  color: var(--charcoal);
  opacity: 0.72;
  margin-bottom: 1rem;
}
.positioning__body p:last-of-type { margin-bottom: 1.5rem; }

/* ============================================================
   AI IN MARKETING
============================================================ */
.ai-section {
  background: var(--charcoal);
  padding: 5rem 0;
}
.ai-section__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}
.ai-section__lede {
  font-size: var(--t-body);
  line-height: 1.75;
  color: rgba(255,255,255,0.62);
  margin: 0.75rem 0 1.75rem;
}
.ai-cards {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
}
.ai-card {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.09);
  border-radius: var(--r-md);
  padding: 1.25rem 1.4rem;
  transition: background 0.2s;
}
.ai-card:hover { background: rgba(255,255,255,0.09); }
.ai-card__tag {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--rose);
  background: rgba(201,168,130,0.15);
  border-radius: var(--r-pill);
  padding: 0.2rem 0.65rem;
  margin-bottom: 0.5rem;
}
.ai-card h4 {
  font-family: var(--serif);
  font-size: var(--t-h2);
  font-weight: 500;
  color: var(--white);
  margin-bottom: 0.35rem;
}
.ai-card p {
  font-size: var(--t-body);
  line-height: 1.6;
  color: rgba(255,255,255,0.78);
}

/* ============================================================
   SERVICES
============================================================ */
.services {
  background: var(--ivory);
  padding: 5rem 0;
}
.services__header { margin-bottom: 3rem; }
.services__header p {
  margin-top: 0.75rem;
  font-size: var(--t-body);
  color: var(--taupe);
  max-width: 480px;
}
.services__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}
.services__grid--6 {
  grid-template-columns: repeat(3, 1fr);
}
.svc-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: 2rem;
  transition: box-shadow 0.2s, transform 0.2s;
}
.svc-card:hover {
  box-shadow: 0 16px 48px rgba(44,44,44,0.08);
  transform: translateY(-3px);
}
.svc-card__num {
  font-family: var(--serif);
  font-size: 3rem;
  font-weight: 400;
  color: var(--linen-dk);
  line-height: 1;
  margin-bottom: 1rem;
}
.svc-card__icon {
  width: 44px;
  height: 44px;
  border-radius: var(--r-sm);
  background: var(--linen);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 1.25rem;
  flex-shrink: 0;
}
.svc-card__icon svg {
  width: 20px;
  height: 20px;
  fill: none;
  stroke: var(--charcoal);
  stroke-width: 1.75;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.svc-card h3 {
  font-family: var(--serif);
  font-size: var(--t-h2);
  font-weight: 500;
  color: var(--charcoal);
  margin-bottom: 0.75rem;
}
.svc-card p {
  font-size: var(--t-body);
  line-height: 1.7;
  color: var(--charcoal);
  opacity: 0.85;
}

/* ============================================================
   HOW I WORK
============================================================ */
.how { background: var(--linen); padding: 5rem 0; }
.how__header { margin-bottom: 3rem; }
.how__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
}
.pillar {
  background: var(--white);
  border-radius: var(--r-md);
  padding: 1.75rem;
}
.pillar__n {
  font-family: var(--serif);
  font-size: 2.5rem;
  font-weight: 400;
  color: var(--rose);
  line-height: 1;
  margin-bottom: 0.75rem;
}
.pillar h3 {
  font-family: var(--serif);
  font-size: var(--t-h2);
  font-weight: 500;
  color: var(--charcoal);
  margin-bottom: 0.5rem;
}
.pillar p { font-size: var(--t-body); line-height: 1.65; color: var(--charcoal); opacity: 0.8; }

/* ============================================================
   RESULTS
============================================================ */
.results { background: var(--charcoal); padding: 5rem 0; }
.results__header { margin-bottom: 3rem; }
.results__header p {
  margin-top: 0.75rem;
  font-size: var(--t-body);
  color: rgba(255,255,255,0.5);
  max-width: 480px;
}
.results__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(255,255,255,0.07);
  border-radius: var(--r-lg);
  overflow: hidden;
}
.result-item {
  background: var(--charcoal);
  padding: 2.25rem 2rem;
  transition: background 0.2s;
}
.result-item:hover { background: rgba(255,255,255,0.03); }
.result-item__stat {
  font-family: var(--serif);
  font-size: clamp(2.4rem, 3.5vw, 3.5rem);
  font-weight: 500;
  color: var(--rose);
  line-height: 1;
  margin-bottom: 0.4rem;
}
.result-item__label {
  font-size: 1rem;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 0.3rem;
}
.result-item__source { font-size: 0.95rem; color: rgba(255,255,255,0.6); line-height: 1.45; }
.results__foot {
  margin-top: 2rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
}
.results__award { font-size: var(--t-small); font-weight: 600; color: rgba(255,255,255,0.55); }
.results__link {
  font-size: var(--t-small);
  font-weight: 800;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--rose);
  border-bottom: 1px solid var(--rose);
  padding-bottom: 2px;
  transition: opacity 0.2s;
}
.results__link:hover { opacity: 0.65; }

/* ============================================================
   CONTACT FORM CTA
============================================================ */
.contact-cta {
  background: var(--ivory);
  padding: 5rem 0;
}
.contact-cta__inner {
  background: var(--charcoal);
  border-radius: var(--r-xl);
  padding: 3.5rem 4rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}
.contact-cta h2 {
  font-family: var(--serif);
  font-size: var(--t-h1);
  font-weight: 500;
  color: var(--white);
  line-height: 1.2;
  margin-bottom: 0.75rem;
}
.contact-cta h2 em { font-style: italic; color: var(--rose); }
.contact-cta__sub {
  font-size: var(--t-body);
  color: rgba(255,255,255,0.55);
  max-width: 380px;
}
.contact-form {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
}
.contact-form input,
.contact-form textarea {
  width: 100%;
  background: rgba(255,255,255,0.07);
  border: 1px solid rgba(255,255,255,0.15);
  border-radius: var(--r-sm);
  padding: 0.75rem 1rem;
  font-family: var(--sans);
  font-size: var(--t-small);
  color: var(--white);
  outline: none;
  transition: border-color 0.2s;
  resize: none;
}
.contact-form input::placeholder,
.contact-form textarea::placeholder { color: rgba(255,255,255,0.3); }
.contact-form input:focus,
.contact-form textarea:focus { border-color: var(--rose); }
.contact-form textarea { height: 90px; }
.contact-form__note {
  font-size: 0.82rem;
  color: rgba(255,255,255,0.4);
  margin-top: 0.25rem;
}

/* ============================================================
   FOOTER
============================================================ */
.footer {
  background: var(--charcoal);
  border-top: 1px solid rgba(255,255,255,0.07);
  padding: 4rem 0 2rem;
}
.footer__inner {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 3rem;
}
.footer__logo img {
  height: 100px;
  width: auto;
  filter: brightness(0) invert(1);
  opacity: 0.85;
  margin-bottom: 1rem;
}
.footer__tagline {
  font-size: var(--t-small);
  color: rgba(255,255,255,0.4);
  line-height: 1.75;
  margin-bottom: 1.25rem;
}
.footer__linkedin {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.88rem;
  font-weight: 700;
  color: var(--rose);
  border: 1px solid rgba(201,168,130,0.35);
  border-radius: var(--r-pill);
  padding: 0.4rem 0.9rem;
  transition: background 0.2s, border-color 0.2s;
}
.footer__linkedin:hover { background: rgba(201,168,130,0.1); border-color: var(--rose); }
.footer__linkedin svg { width: 13px; height: 13px; fill: currentColor; }
.footer__col-title {
  font-size: var(--t-label);
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rose);
  margin-bottom: 1rem;
}
.footer__nav { list-style: none; display: flex; flex-direction: column; gap: 0.55rem; }
.footer__nav a { font-size: var(--t-small); color: rgba(255,255,255,0.45); transition: color 0.2s; }
.footer__nav a:hover { color: var(--white); }
.footer__contact-line { font-size: var(--t-small); color: rgba(255,255,255,0.45); line-height: 1.9; }
.footer__contact-line a { color: var(--rose); }
.footer__bottom {
  border-top: 1px solid rgba(255,255,255,0.07);
  padding-top: 1.5rem;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 0.5rem;
}
.footer__bottom p { font-size: 0.82rem; color: rgba(255,255,255,0.35); }

/* ============================================================
   SCROLL REVEAL
============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.55s ease, transform 0.55s ease;
}
.reveal.visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* ============================================================
   RESPONSIVE
============================================================ */
@media (max-width: 960px) {
  .nav__links  { display: none; }
  .nav__hamburger { display: flex; }

  .hero__inner {
    grid-template-columns: 1fr;
    display: flex;
    flex-direction: column-reverse;
  }
  .hero__photo-wrap {
    padding: 1.5rem 0 0;
    display: flex;
    justify-content: center;
    align-items: center;
  }
  .hero__photo-frame { width: 200px; }
  .hero__photo { width: 200px; }
  .hero__content { padding-bottom: 1rem; }

  .positioning__inner { grid-template-columns: 1fr; gap: 2rem; }
  .ai-section__inner  { grid-template-columns: 1fr; }
  .services__grid     { grid-template-columns: 1fr 1fr; }
  .how__grid          { grid-template-columns: 1fr 1fr; }
  .results__grid      { grid-template-columns: 1fr 1fr; }
  .contact-cta__inner { grid-template-columns: 1fr; gap: 2rem; padding: 2.5rem 2rem; }
  .footer__inner      { grid-template-columns: 1fr; }
}

@media (max-width: 540px) {
  .services__grid { grid-template-columns: 1fr; }
  .how__grid      { grid-template-columns: 1fr; }
  .results__grid  { grid-template-columns: 1fr; }
}